What is Graphic Designing?
Graphic design is a creative visual arts discipline that encompasses many areas. It may include art direction, typography, page layout, information technology, and other creative aspects. This variety means that there is a fragmented landscape for design practice within which designers may specialize and focus
- The Fundamentals of Graphic Design by Gavin Ambrose + Paul Harris
In Graphic Design, a Graphic Designer may use images, words, illustrations, or other visual arts to convey a piece of specific information to a specific audience.
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What Does A Graphic Designer Do?
After learning about what is graphic designing you may have a better idea of " what does a graphic designer do "
A Graphic Designer creates visual arts to communicate ideas that inspire, inform, and attract clients, using software or by hand.
A Graphic Designer creates the layout and production design for various applications such as corporate reports, advertisements, magazines, and brochures. But this can vary greatly depending on where he works and what is the specialty of a designer.
Basically, a Designer combines art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.
Types of Graphic Design?
Many professionals and talented Graphic Designers focus on a single skill, they work hard and specialize in a specific skill because each type of graphic design requires a specific set of skills and design techniques. Before choosing any skill, you should understand the types of graphic design.
Whether you're an aspiring graphic designer or seeking graphic design services for your small or large business, these basic types will help you find the perfect skills for you.
Here are the basic types of graphic design:
1. Art and illustration
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Graphic design and illustration are two separate creative fields. Art and illustration are often seen as being the same as graphic design. Graphic designers create visual art with its compositions to communicate and solve problems, graphic artists and illustrators create original artwork. The art of Artists or Illustrators takes several forms, from fine art to decoration to storytelling illustrations.
Although graphic art and illustration are not technically types of graphic design, A lot of things are created for commercial use within the context of graphic design that we can't talk about one without the others.
Examples of art and illustration for graphic design
- T-shirt design
- Graphic patterns for textiles
- Motion graphics
- Stock images
- Graphic novels
- Video games
- Websites
- Comic books
- Album art
- Book covers
- Picture books
- Infographics
- Technical illustration
- Concept art
2. Environmental graphic design
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Environmental graphic design visually connects people to places and makes spaces more memorable, interesting, informative,, or easier to navigate.
Environmental design is a broad type of design.
Examples of environmental graphic design
- Signage
- Wall murals
- Museum exhibitions
- Office branding
- Public transportation navigation
- Retail store interiors
- Stadium branding
- Event and conference spaces
3. Marketing & advertising graphic design
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Marketing & advertising graphic design is an important type of graphic design. Marketing graphic design is all about communicating and promoting a brand’s products or services visually appealing. Not only that, but all the materials created need to adhere to the company’s visual identity. Graphic design can be a huge part of your marketing strategy.
A graphic designer who creates marketing and advertising graphic design is also known as a Marketing designer. Well-designed marketing content creates interest in your brand, and the design helps you visually communicate your brand. companies can grow their business by promoting services with eye-catching and impressive visual content.
Following are examples of Marketing and advertising graphic design
Examples of Marketing graphic design
- Banner and retargeting ads
- Brochures (print and digital)
- Email marketing templates
- Infographics
- Images for websites and blogs
- Magazine and newspaper ads
- Menus
- Postcards and flyers
- Posters, banners, and billboards
- PowerPoint presentations
- Signage and trade show displays
- Social media ads, banners, and graphics
- Vehicle wraps
4. Visual identity graphic design
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The brand identity consists of all the visual or tangible elements that represent the company's image and show it to the public, looking to make it recognizable. It defines the brand language, together with the color palette, images, fonts, and other common characteristics, of the promotional material.
5. Publications graphic design
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Publication design in the layout and graphic design for printed materials such as books, brochures, newsletters, magazines, etc. As stated by 99designs,
"Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics, and illustrations."
When printing a product, it's necessary to take your booklet design into account to create a high-quality and professional-looking printed work. When utilized correctly, publication design can inform and instruct an audience through the combination of words, graphics, and layout.
Examples of publication graphic design
- Books
- Newspapers
- Newsletters
- Directories
- Annual reports
- Magazines
- Catalogs
6. Packaging graphic design
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7. User interface graphic design
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User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces that users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms - e.g., voice-controlled interfaces.
UI designers specialize in desktop apps, mobile apps, web apps, and games. They work closely with user experience (UX) designers. UX designers determine how the app works and UI developers write code to make it work.
Examples of User interface graphic design
- Web page design
- Theme design (WordPress, Shopify, etc.)
- Game interfaces
- App design
8. Motion graphic design
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Examples of motion graphic design
- Title sequences and end credits
- Advertisements
- Animated logos
- Trailers
- Presentations
- Promotional videos
- Tutorial videos
- Websites
- Apps
- Video games
- Banners
- GIFs
